Levi sells Dockers to Authentic Brands Group for $311 million, with future revenue potential.

From CNBC: 2025-05-20 08:30:00

Levi Strauss sells Dockers to Authentic Brands Group for $311 million. Authentic will own Dockers’ intellectual property, while Centric Brands will handle operations. Levi’s can make up to $391 million in future years based on Dockers’ performance. Dockers was created in 1986 as an alternative to denim but has since fallen out of fashion in the U.S. Levi’s reported $67 million in Dockers revenue in the last quarter. Authentic plans to expand Dockers internationally.



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