Cartoon characters from “Bluey” were featured at the Brand Licensing Europe event in London, showcasing the power of kids’ shows like “CoComelon” in the streaming battle for subscribers. Industry leaders emphasize the value of children’s content in retaining customers and driving engagement, with shows like “CoComelon” and “Bluey” proving to be popular choices. The 154 episodes of “Bluey” on Disney+ had over 25 billion minutes viewed in the first half of 2025, demonstrating the enduring appeal of kids’ programming. Disney’s “Moana” sequel, “Moana 2,” had 7.2 billion viewing minutes since its release on Disney+ in March, making it the most streamed movie in history. Kids’ shows like “Bluey” and “CoComelon” are driving engagement and viewership, with strong portfolios of children’s content offering parents a reason to stick with streaming subscriptions long term. YouTube has emerged as a dominant force in children’s entertainment, with traditional media companies increasingly partnering with the platform to reach younger audiences. Media companies like Disney and Paramount are leveraging YouTube to complement their long-form series and deepen engagement with their characters and stories. Despite letting go of “CoComelon,” Netflix continues to invest in kids content, adding the popular “Ms. Rachel” series from a YouTube creator to its platform, which has seen significant viewership success.

Read more at CNBC: Kids content on streaming is king as media companies chase profits