From Fortune:

Apple is preparing to release its Vision Pro mixed-reality headset, exploring potential uses in healthcare, education, training, and technician work. It released a video discussing the headset’s potential. Employees are eligible for a 25% discount, reducing the cost to about $2,600. Apple is optimistic about the product’s future despite opposition from some entertainment providers.

The Vision Pro could revolutionize various fields, including surgery and education. Apple announced a 25% employee discount on the $3,499 headset and an additional $500 for Macs every three years. Despite opposition from Netflix, Spotify, and YouTube, Apple holds high hopes for the mixed-reality headset and is striving to establish its technology as a valuable tool in multiple industries.

Two Apple executives are researching different applications for the Vision Pro, and the company is optimistic the product could eventually become a significant source of revenue. Apple is looking to expand the device’s applications and content providers, despite some major entertainment companies choosing not to offer support for the headset through apps. Apple executives remain hopeful that their groundbreaking technology will secure the success of the Vision Pro.



Read more: Apple’s $3,500 mixed-reality headset is being pitched as a ‘superpower’ for doctors and teachers