Snap Inc. is launching a virtual arena for Snapchat users to engage in fun games.

From Nasdaq: 2024-07-19 10:21:00

Snap Inc. is launching the Snap Sports Network, a virtual arena for Snapchat users to engage in fun and light-hearted games. Famous creators like Kris London and Rachel DeMita will introduce games like hobby horsing and pillow fighting. Brands like e.l.f Cosmetics will provide sponsorships, enhancing the sports experience.

Snapchat introduces new features to boost daily active users (DAU). With 422 million DAU at the end of Q1 2024, Snap added 39 million on a yearly basis. New features include personalized account designs, safety updates, and AR experiences through GenAI. Though facing competition, Snap’s advertising revenues and automated ad auctions drive growth.

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