.September 5, 2024 4:32:00 PM

Cantor Fitzgerald analysts have initiated coverage on Wix.com (NASDAQ:WIX) with an Overweight rating and a price target of $200. They highlighted Wix’s leadership in the AI-enabled website builder space and rapid product enhancements driving user growth and pricing power. Wix’s Partner business is seen as a key growth engine. The analysts noted potential for margin improvement due to fixed cost leverage and marketing efficiencies. Despite a 35% rise in shares year-to-date, compared to Nasdaq’s 18%, analysts believe the risk/reward profile is favorable at current levels.