From Dow Jones & Company:



Broadway fans are now showing up for matinee performances, breaking the tradition of only attending evening shows. The crowd has become younger and more diverse, with a mix of men and women, as well as several age groups. This shift in attendance is changing the atmosphere of matinee performances and bringing a new energy to the audience.

The change has been attributed to various factors, including the increased availability of discounted tickets for matinee shows, as well as a change in the mindset of theatergoers who are no longer confined to evening performances. With this shift, Broadway is adapting to the new demographic and catering to the evolving preferences of its audience.

Overall, the article discusses the changing demographics of Broadway audiences, with a focus on the growing popularity of matinee performances among a younger and more diverse crowd. This shift is reshaping the traditional theater experience and opening up new opportunities for both audiences and the industry.



Read more: The ‘cool crowd’ is now making its way to Broadway matinees