From Nasdaq:

Microsoft’s AI integrations have put them ahead of Amazon and Google in the battle for AI supremacy, but Google’s launch of its latest large language model, Gemini, is evidence that the competition is far from over. Both companies are in position to create a duopoly that blocks out other competitors and control prices in the expanding AI market.

Alphabet CEO Sundar Pichai teased Gemini in June and officially unveiled the suite earlier this month. It includes three sizes, with Gemini Ultra being the largest, followed by Gemini Pro and then Gemini Nano. The technology can generalize and understand various types of information, including text, code, audio, image, and video.

Google plans to license Gemini to customers through the Google Cloud platform and power its own products, such as the Bard chatbot and Search Generative Experience. The company touts Gemini as the future of Google, and the AI market is expected to hit $1.3 trillion by 2032, with the bulk of revenue growth coming from infrastructure needed to train AI models.

The rising demand for AI technology is evident in the revenue growth predicted in AI-assisted digital ads and AI servers. Microsoft’s investment in Open AI has given it 49% ownership, allowing the company to launch Copilot, which enhances productivity software. Google’s launch of Gemini, while priced at the same monthly subscription price, supports its gain in market share. Both companies’ introduction of AI technology enhances user experiences.



Read more: Google and Microsoft: The Emergence of the AI Duopoly