From MarketWatch:



Arion and Erica Herbert started an outdoor sports-league business that has grown to close to $500,000 in annual revenue. They attribute part of their success to AI tools that have helped with marketing. About 23% of small businesses in the U.S. use AI. AI tools have helped small businesses save time and money in marketing, and are considered a cheaper alternative to traditional business services. The cost of labor, rent, and raw materials have risen, making AI tools an attractive option for small businesses. Marsha Guerrier, founder and CEO of HerSuiteSpot, uses AI programs for newsletters and email responses, finding it to be a game-changer. AI tools provide services in place of human employees, which can be costly. Many businesses are turning to AI to help grow their companies.



Original: ‘It’s low risk, high reward’: Small businesses are learning to use AI to boost profits and attract customers