From Nasdaq:



Apple TV+ streaming service has seen a doubling in total hours consumed in 2023, with a 42% surge in total viewership despite fewer title releases. Popular content like The Family Plan and The Morning Show have contributed to this increase. The service is facing competition from Netflix, Disney, and Amazon, but has only seen a small increase in market share. Apple is working to increase its appeal amid competition by expanding its content, but its impressive content portfolio has not resulted in a significant market share gain. Despite this, the stock has outperformed Disney but lagged behind Amazon and Netflix in the market. The latest report from Deadline has suggested that Apple will grow its market share from 6% to 7% in the streaming service, Apple TV+. Despite strong content, the platform has not seen a significant gain in market share when compared to the competition. Apple currently has a Zacks Rank #3 (Hold).



Original: Apple’s (AAPL) Streaming Service Rides on Strong Content