From Nasdaq, Inc.:



The article discusses the rise of the creator economy, particularly in relation to leading tech companies like Alphabet, Meta Platforms, and Adobe. The creator economy, which involves internet influencers and personalities, is currently valued at $250 billion and is expected to rise to $480 billion by 2027. The article suggests that investment in the creator economy is still worthwhile and discusses the potential for growth in this sector. It identifies Alphabet, Meta Platforms, and Adobe as companies that are well positioned to benefit from the growth of the creator economy due to their involvement in platforms like YouTube and Instagram, as well as their investment in AI technologies. The article emphasizes the revenue potential for influencers on these platforms, as well as the role of AI in content creation. It also notes that the opinions expressed in the article are those of the writer and do not necessarily reflect those of Nasdaq, Inc.



Original: 3 Stocks to Play the Rise of the Creator Economy in 2024