From Nasdaq, Inc.:



Spotify’s biggest growth potential is in advertising, not subscriptions. The company’s advertising technology is improving, and ads are generating more revenue. Facebook’s history with ads offers a path for Spotify to follow. Travis Hoium discusses Spotify’s advertising potential in a video published on December 22, 2023.

The Motley Fool Stock Advisor analyst team identified 10 best stocks for investors to buy, and Spotify Technology wasn’t one of them. The Stock Advisor service has more than tripled the return of S&P 500 since 2002.

Randi Zuckerberg, former director of market development and spokeswoman for Facebook, is a member of The Motley Fool’s board of directors. The Motley Fool has positions in and recommends Meta Platforms, Shopify, and Spotify Technology. Travis Hoium has positions in Shopify and Spotify Technology. The views and opinions expressed by the author may not necessarily reflect those of Nasdaq, Inc.



Read more: Spotify Could Be a 10x Stock Like Facebook. Here’s Why.