From Nasdaq:



The article discusses how major retailers like Macy’s, Target, and Ulta Beauty have reduced the number and size of their discounts on products in the lead-up to Christmas, according to data from retail analytics firms. The shift in discounts is seen as a move to buoy profits in a challenging economic environment, with retailers facing reduced foot traffic and lower sales revenue during the holiday shopping season. Despite the decline in shoppers, some retailers are offering fewer discounts, betting that procrastinating shoppers will be less price-sensitive and willing to pay higher prices for last-minute gifts. The article also highlights the decrease in inventory and orders by retailers in anticipation of weaker holiday sales. Overall, the article suggests that shoppers may find fewer deals and smaller discounts as they look for last-minute gifts in the lead-up to Christmas.



Original: Not so ‘Super’ Saturday: Retailers dangle fewer discounts for inflation-weary shoppers