From Dow Jones & Company:

After the recent change in NCAA rules, college athletes are now able to profit from their name, image, and likeness. Some athletes are reportedly making more money than professionals in certain fields. This shift has brought both excitement and concern to the world of collegiate sports, as athletes are now able to capitalize on their own personal brand. The impact of this change is yet to be fully understood, as it continues to evolve and shape the future of college athletics.



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