From fortune:

Accenture’s new Technology Vision 2024 report shows a sharp increase in AI mentions on earnings calls, with over 30,000 in Q3 2023, transforming the way companies assess financial health. AI tools like machine learning, predictive analytics, natural language processing, and sentiment analysis have revolutionized market analysis, shaping investing strategies and public perception. Furthermore, CEO communication will require greater clarity and consistency with the rise of AI in financial analysis.

CEOs need to ensure clear and consistent communication to avoid misleading statements that can impact stock prices. For example, PayPal’s new CEO, Alex Chriss, made a bold claim about innovation, leading to confusion among investors. With the instantaneous market reaction driven by AI, CEOs’ statements carry significant ramifications for equity value. Collaboration and uniform language across public documents are crucial to maintain consistency and clarity, with management needing to enhance their communication skills.

Companies must also be prepared to address the threat of deepfakes and misinformation, with well-rehearsed communication plans and ongoing engagement with stakeholders to prevent misinterpretations. Amidst global market volatility and the expansion of AI, adaptability is key. Taking a proactive stance can strengthen a company against heightened scrutiny and position it to thrive amidst continually shifting market dynamics.

Richard Torrenzano, CEO of The Torrenzano Group, and former member of the New York Stock Exchange Management and Executive Committees, emphasizes the importance of managing public perception amidst the rise of AI and cyber-attacks in the financial sector. This highlights the need for companies to take control of how they are perceived and be prepared to navigate the evolving landscape of AI and market volatility.



Read more: AI is reshaping financial forecasts and disclosure–and making language more important than ever