From Nasdaq:

Google’s parent company, Alphabet Inc., is focused on strengthening its YouTube TV offerings by providing access to out-of-market NFL games. To attract more subscribers to YouTube TV, Google has slashed the price of NFL Sunday Ticket to $39 for the remainder of the regular season, excluding playoffs. This move is likely to help boost the company’s ad revenues and overall performance.

With the discounted NFL Sunday Ticket, Google is well-positioned to compete in the sports streaming space, which is expected to reach $101.2 billion by 2031. Other major players in the market include Amazon, Disney, and Comcast. Amazon is leveraging AI and machine learning to improve the streaming of NFL games on Prime Video, while Disney’s ESPN+ streams various live sports tournaments and events. Additionally, Comcast’s Peacock streams NFL and Premier League Soccer games.

The latest price cut on the NFL Sunday Ticket will likely attract more subscribers to YouTube TV, boosting Google’s overall revenues and growth prospects. Alphabet Inc.’s share prices have increased by 56.7% over the past year, outperforming the S&P 500 index. The company’s 2024 revenues are projected to grow by 11.3% year over year, and the earnings are expected to increase by 15.6%. With these developments, Google’s prospects for growth and expansion look promising.



Read more: Alphabet (GOOGL) Boosts Sports Streaming With NFL Price Cut