From Nasdaq:

Amazon will now have ads on its Prime Video platform, aiming to strengthen its advertising business. This move puts it in competition with Netflix and Disney+, and is expected to generate over $5 billion in revenue, attracting an audience of 70 million viewers. Amazon’s ad rates are between $30 to $35 CPM and the company has already seen a strong response from agencies. The success of this initiative is not guaranteed, but Amazon is actively encouraging advertisers with incentives and additional ad impressions.



Read more: Amazon To Introduce Ads To Prime Video, Potentially Generating Billions In Revenue