Costco is the latest company to crack down on freeloaders. Here’s why.
From Dow Jones & Company:
Costco and streaming platforms like Netflix are making it harder for freeloaders. Costco is cracking down on nonmembers using another’s card, implementing a membership-card scanning system. The warehouse chain’s $4.6 billion in membership revenue may be responsible for the policy change. Netflix’s ban on password sharing added 10 million subscribers last year, bringing the total to 247 million. Experts anticipate a trend in curbing account sharing as a new way to boost subscription numbers. Companies are now looking to maximize profits in the post-COVID era.
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