Croatia’s first unicorn: How Infobip grew from a small village to a billion-dollar tech powerhouse

From Fortune:

Silvio Kutić finally achieved success with the launch of his tech services company, Infobip, in 2006. The Croatian company offers communication tools to major online firms like WhatsApp and Uber. Despite initial challenges of being based in a small town in Croatia, the company has achieved a billionaire valuation and the status of the first Croatian unicorn.

Infobip has experienced multiple failures on its journey to success, with Kutić noting that failure can refine the path to success. He emphasized the importance of creating a culture that doesn’t stigmatize failure, and highlighted the progress of Croatia’s tech community. As a company with 3,400 employees, Infobip believes in prioritizing attitude over skills when hiring, and learning through practical experiences.

Staying nimble is crucial for Infobip, as the company operates in a rapidly evolving tech industry. The company is focused on incorporating AI technology to improve communication between users and businesses. Infobip’s structure promotes innovation, with small multidisciplinary teams working closely with customers to quickly adapt to new changes and customer needs. Embracing a zero-distance policy, the company prioritizes keeping close to its customers.



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