David Beckham brings in $92M in brand deals in controversial Qatar World Cup year
From Fortune:
Summary:
Soccer star David Beckham’s licensing deals, including a Netflix documentary and controversial Qatar World Cup endorsement, doubled his company’s revenues to nearly $100 million. His company, DRJB Holdings, had revenues of £72.6 million but pre-tax profits fell 54% due to increased costs. His wife’s fashion brand, on the other hand, required a £6.9 million loan from shareholders.
Beckham’s financial success in 2022 was driven by brand deals with companies like Maserati and Adidas, increasing his company’s revenues to £72.6 million. But pre-tax profits fell by more than 54% to £10.8 million, attributed to significant cost increase.
Beckham sold a majority stake in DB Ventures to Authentic Brands Group for a reported £200 million, and has expanded into media, including a successful Netflix documentary series. He also earned a reported £10 million from endorsement deal for the Qatar World Cup.
Beckham faced criticism for endorsing the Qatar World Cup due to the country’s controversial human rights record. His wife, Victoria, also faced difficulties as her fashion brand continued to experience losses despite a £74.5 million revenue.
Victoria, Beckham’s wife, earned £58.8 million in revenues from her fashion and lifestyle brand, but required a £6.9 million loan from shareholders to keep her company afloat.
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