From Nasdaq, Inc.:

Elon Musk’s X has been promoting MrBeast’s first directly posted video on the platform. Last weekend, MrBeast’s video titled “$1 Car vs $100,000,000 Car!!!” was posted on X to test how much ad revenue a video on X would make. Users have reported seeing the video multiple times in their feeds without any clear “ad” or “promoted” tag. Mashable reported that this led to suggestions that it’s an unlabeled ad.

This issue emerged following Musk’s acquisition of the platform in October 2022 for $44 billion. There has been a complaint filed against X with the FTC over the labeling issue. A labeled pre-roll video ad appearing before MrBeast’s video is considered by an X employee as the disclosure, explaining the lack of an “ad” or “promoted” label.

At the time of writing, the video had received over 138.4 million views on X. However, it’s uncertain that these views are just impressions on the post itself and not the number of people who actually watched MrBeast’s video.

MrBeast has pledged to disclose how much he earns from X’s monetization program from this test, leaving users eagerly awaiting the results. Despite previously stating that the compensation from X would not cover a fraction of his video production costs, MrBeast is testing the ad revenue potential on X by uploading a video directly to the platform.

MrBeast conducted a poll on the platform, asking his 25.4 million followers, “How much revenue do you think my post on here with 124,000,000 views made?”

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Read more: Elon Musk’s X Accused Of Unlabeled Ad Promotion For MrBeast’s ‘$1 Car vs $100,000,000 Car’ Video