From Fortune:

1. Taylor Swift’s rumored relationship added $331.5 million in brand value to the Kansas City Chiefs. The NFL’s increased female viewership directly coincides with a growing audience on TikTok, social platforms, and record-breaking game viewership. Taylor Swift has been identified as a significant influencer in boosting football viewers and creating high revenue from merchandising.
2. Due to the Swift-Kelce relationship, merchandise sales have spiked, and Kelce’s net worth has increased by $10 million. American Airlines has even taken advantage of their superstar status, introducing two Super Bowl flights from Kansas City to Las Vegas. The NFL’s viewership is at an all-time high due to Swift’s involvement and her ability to attract a larger, more diverse audience.



Read more: How much has Taylor Swift added to the Kansas City Chiefs’ value?