From CNBC:

Erno Rubik, creator of the Rubik’s Cube, originally invented the puzzle as a mathematical tool to teach his students about three-dimensional movement. Conceived as the “magic cube,” it was pieced together with wood and paper, finally recognized as a puzzle when studied by Rubik himself. Since then, it has become an iconic symbol, turning 50 this year and showing no signs of retiring.

The iconic Rubik’s Cube has spread throughout pop culture, sparking an entire subgenre of art and competitions to solve the cube as quickly as possible. Spin Master, a Toronto-based toy company, recently acquired the Rubik’s Cube brand, adding an iconic and evergreen brand to their portfolio, contributing greatly to their global retail sales. Current sales figures show major success in the market.

The complexity and human drive to solve problems has helped the Rubik’s Cube to endure through changing trends in entertainment and culture. Parents and educators utilize the cube to teach kids dexterity and critical thinking, and Spin Master is even starting an educational program called the Rubik’s Academy. The company intends to continue innovating new versions of the cube to keep the momentum going over the next 50 years, with exciting new products planned for launch.

Spin Master is also planning new collaborations with various brands and industries to expand the Rubik’s Cube’s reach and appeal. This includes new products in toys, apparel, and entertainment media, such as potential feature films. With full control and ownership of the Rubik’s Cube, Spin Master is positioned for continued investment in the brand.



Read more: How owner Spin Master is innovating iconic puzzle