From Nasdaq:

Intel (NASDAQ: INTC) launched its first discrete family of graphics cards in late 2022, targeting budget-minded gamers. While Nvidia (NASDAQ: NVDA) remains the dominant market leader, Intel is slowly making gains. With the $39 billion market for graphics cards expected to grow by 2026, Intel’s upcoming Battlemage launch could be a game-changer.

Prices of Intel’s Arc A750 and A770 range from $210 to $320, offering budget-friendly options for gamers. With buggy software drivers impacting gamer confidence, Intel’s first-gen products had a bumpy launch. However, lackluster mid-range offerings from Nvidia and AMD may provide a window of opportunity for Intel to gain market share.

As Intel plans for its next-gen graphics cards, Advanced Micro Devices and Nvidia are not expected to launch new mid-range products until 2025. Intel aims to target the enthusiast market with Battlemage, positioning itself as a viable alternative to the current market leaders.

With the market for discrete graphics cards projected to hit $39 billion by 2026, Intel’s foray into graphics cards could be a multibillion-dollar opportunity. Additionally, the company’s increasing focus on graphics could benefit its other products, such as Meteor Lake CPUs, which have seen significant performance gains.

Despite initial software issues, Intel is working to improve its graphics hardware and software, aiming to become a top choice for gamers. As the company prepares for its Battlemage launch, investor interest in Intel continues to grow, with potential for strong returns in the coming years.



Read more: Intel Will Take Another Swing at Nvidia and AMD in 2024