Klarna to debut $7.99 monthly plan ahead of IPO

From CNBC:

Swedish fintech firm Klarna announces Klarna Plus, a $7.99 monthly subscription plan in the U.S. Users will have service fees waived, earn double rewards points, and access partner discounts. The move comes ahead of an expected IPO and amid the surge in popularity of “buy now, pay later” services.

Klarna aims to boost recurring revenue with Klarna Plus, ahead of an IPO that could value the company at over $15 billion. The subscription would add an additional revenue stream beyond the core “buy now, pay later” product. Klarna CEO Sebastien Siemiatkowski signaled that a U.S. listing is imminent.

Klarna’s new subscription plan could help solidify its position in the U.S. market, where it has about 37 million customers. The firm is also considering offering high-yield savings accounts as a next step. Klarna Plus users could earn a higher interest rate on savings than nonusers, creating new opportunities for the company.



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