From Nasdaq:

The Las Vegas Sphere, a popular concert venue, recently gained attention after hosting U2 concerts and increasing its visibility during Formula 1 races. The venue’s advertising costs are high, with reports stating that it costs $450,000 for one day or $2 million for a rotating spot during Super Bowl LVIII week. Additionally, the band Dead & Company may be reuniting for potential shows at the venue, further adding to its popularity.

The Sphere has extended its run with U2 concerts and will feature a residency by the band Dead & Company, potentially bringing in more revenue. The Sphere Entertainment reported first quarter revenue of $118.0 million, with $7.8 million in revenue generated from the Sphere. The upcoming Super Bowl LVIII is expected to bring in significant revenue for advertisers and showcase the unique ad campaign potential on the venue, serving as a future catalyst for the company.

The advertising rates for the Sphere during Super Bowl LVIII week are expected to be high, with over 1,000 private jets expected to fly into the city. The second quarter financial results of Sphere Entertainment will be reported the week of the Super Bowl, potentially impacting its stock performance. SPHR shares were up 0.6% to $35.38 on Wednesday, reflecting investor interest in the company’s potential growth.



Read more: Las Vegas Sphere Welcomes New Band, Anticipates Boost From Super Bowl LVIII: Could Grateful Dead Fans Have A Ball?