Les inquiétudes liées au coût de la vie ont diminué l’an
From GlobeNewswire:
Consumer concerns over the rising cost of living have slightly diminished over the past year, with only 43% now fearing further declines in their personal finances, compared to 80% a year ago. The third edition of the annual Capgemini Research Institute report on consumer trends “What Matters to Today’s Consumer” reveals that the use of generative AI has increased among consumers for shopping, with over half already following product recommendations made by these tools. Consumers are seeking further reductions in the prices of essential products and are calling for more transparency and sustainability from retailers. Consumers also demand active education and sustainability from brands. Source: https://www.capgemini.com/insights/research-library/what-matters-to-todays-consumer-2024/
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