Lulus Appoints Laura Deady as Chief Merchandising Officer

From GlobeNewswire:

Lulus Fashion Lounge Holdings, Inc. recently announced the appointment of Laura Deady as Chief Merchandising Officer. Deady brings an extensive background in fashion, having held leadership roles at Urban Outfitters, Michael Kors, Free People, and Macy’s. In addition, David McCreight is transitioning from Executive Chairman to a director at large, and John Black will succeed him in the role of Chairman of the Board. The brand is also expanding by opening a new retail location and launching a bridal boutique in Los Angeles. For further details, visit the official Lulus website.

The statement released by Lulus’ CEO, Crystal Landsem, emphasizes the significance of Laura Deady joining the company and her ability to bring transformative impact and innovative strategies to the brand. Deady expressed enthusiasm about her new role, highlighting her commitment to driving forward-thinking strategies and delivering an unparalleled customer experience. Both Landsem and Deady underscore their anticipation of achieving new avenues of growth and cementing Lulus’ position as an industry force.

The expansion of the leadership team at Lulu’s Fashion Lounge Holdings, Inc. further supports the brand’s expectation to navigate towards continued success and drive innovation. David McCreight expresses confidence in the executive team’s ability to steer the company to greater heights. As the brand continues its mission to deliver attainable luxury fashion to women, it is evident that the changes to the board and the addition of Laura Deady will contribute to Lulus’ momentum.



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