From Nasdaq:

Business intelligence expert MicroStrategy (NASDAQ: MSTR) is heavily investing in Bitcoin, adding 6,067 Bitcoins in the third quarter, bringing its total holdings to 158,400 coins. The company’s current Bitcoin holdings are worth $6.99 billion at today’s market price, and its stock has risen 355% in the last year.

Despite MicroStrategy’s Bitcoin focus, the company’s software division saw a strong 16% increase in annual software license sales and a 28% uptick in subscription service revenue. The platform is integrated with leading cloud computing providers and is utilized by major companies such as Sony, Disney, and Visa.

While MicroStrategy’s software business continues to perform well, the company is reinvesting its profits into Bitcoin, taking a significant amount of cash flow from its software operations to invest in more digital assets. The result is that MicroStrategy stock effectively moves in tandem with Bitcoin’s market price.

Investors considering putting money into MicroStrategy must be aware of the high risk associated with the company’s all-in approach to Bitcoin. While it may seem like a stand-in for the cryptocurrency itself, the stakes, both upsides and downsides, are amplified in MicroStrategy’s case.



Read more: MicroStrategy’s Bold Bitcoin Bet: Risks, Rewards, and Future Outlook