From CNBC:

ESPN and the NCAA have signed an eight-year media rights deal worth over $115 million annually, triple the previous deal’s value. Additional 25% or $28.75 million will help cover production and marketing costs, effective Sept. 1, and running through 2032, showcasing 40 NCAA championships, particularly women’s sports. The deal aims to enhance student-athlete benefits and visibility across all three NCAA divisions.

The NCAA’s new media rights deal with ESPN is expected to positively impact women’s sports, which have seen record ratings in recent years. About 57% of the value of the deal is tied to women’s college basketball, with potential revenue distribution units for the women’s basketball tournament. This development follows complaints of inequality during last year’s tournament, which brought the issue of gender equality to the forefront.

The new NCAA-ESPN deal, valued at $115 million annually, will allow for revenue distribution units for the women’s basketball tournament. It will also enhance student-athlete benefits and visibility across all NCAA divisions, with a particular focus on women’s sports. The deal comes in the wake of complaints of gender inequality overshadowing last year’s women’s tournament.

As part of the new ESPN-NCAA media rights deal, the NCAA is set to explore revenue distribution units for the women’s basketball tournament. Additionally, the deal aims to fund enhancements to student-athlete benefits across all NCAA divisions, as well as increase the visibility of NCAA sports, particularly for women student-athletes.

ESPN’s 45-year relationship with the NCAA continues with a new media rights deal worth over $115 million annually. The deal will showcase 40 NCAA championships, including exclusive championship coverage for various women’s sports. This comes at a time when women’s sports have been a bright spot in sports media, as they have achieved record ratings in recent years.

The NCAA and ESPN have signed a new eight-year media rights deal worth over $115 million annually, roughly three times the value of the previous 14-year deal. About 57% of the deal’s value is tied to women’s college basketball, reflecting the growing interest and popularity of women’s sports.



Read more: NCAA and ESPN ink 8-year, $920 million media rights deal