From Fortune:

CNN’s new CEO plans a future beyond television. Mark Thompson, appointed last fall, aims to revive CNN’s “swagger.” The network needs to adapt to shrinking TV audience by attracting younger users on smartphones. Thompson also looks to focus on improving CNN’s digital platforms and revenue. He encourages multiplatform audiences as well.

Under new CEO Mark Thompson, CNN’s restructuring includes combining national, international, and digital teams. It also hired an executive from The Washington Post and wants innovative revenue ideas.

CNN’s new CEO, Mark Thompson, wants to reinvigorate the news network beyond TV. He plans to modernize its website and digital projects to follow smartphone-focused audience and after slow response to changing TV landscape.

CNN’s new CEO, Mark Thompson, wants to recapture “swagger” and innovation, utilizing digital platforms. Cord-cutting has led to falling ratings. New strategies will transform the network to modernize its business.



Read more: New CNN boss Mark Thompson urges ‘swagger and innovation’ in memo to staff