From Fortune:

No Spend January has people testing their self-control by cutting down on their unnecessary purchases, often posted on social media. The hashtag #nospendjanuary has nearly 46 million views on TikTok. The trend led to people chipping away at their debts and stashing away savings for emergencies. The restrictions on spending varies with some avoiding meals out, shopping, movies and other entertainment. Some drop non-essential bills, like streaming services, or reduce their grocery budget. This effort helps to promote better habits.



Read more: No Spend January gains momentum as people look to control finances