From NVIDIA:

Car configurators are more than just toys – they’re the future of the auto industry. Companies like NVIDIA are developing advanced 3D software to create personalized, real-time car customization experiences. Partners and automakers are already on board, with Lotus using NVIDIA’s technology to develop interactive dealership experiences.

Omniverse is revolutionizing car configurators, offering a platform for developers and service providers to create lifelike 3D experiences. It also benefits OEMs with a unified asset pipeline for marketing materials. ISVs can use OpenUSD for scene construction tools. NVIDIA’s Graphics Delivery Network ensures high-quality, real-time graphics on any device.

Omniverse Cloud taps into NVIDIA’s global cloud-streaming infrastructure to deliver high-fidelity 3D interactive experiences. Configurators run on GDN can be published at scale and streamed to nearly any device. This means less redundancy in data prep, accessible data, fewer manual pipeline updates, and instant access for the entire audience.

Lotus is among the industry leaders adopting NVIDIA’s Omniverse for advanced car configurators. They are developing an interactive dealership user experience using Omniverse and generative AI tools. This marks a new era in automotive design and customer interaction.



Read more: NVIDIA Omniverse Adopted by Global Automotive-Configurator Developer Ecosystem