From Dow Jones & Company:

Peloton partners with TikTok, leading to a 14% surge in shares. The exclusive partnership offers a dedicated Peloton hub on TikTok, providing custom content, live classes, and more. Peloton has rebranded as a fitness platform, focusing on content and subscriptions. Despite a 96% decline from its January high, Peloton CEO Barry McCarthy remains optimistic, stating that the company’s turnaround will be a “long-term” process. Share prices are down 29% over the past 12 months, while the S&P 500 has gained 23% during the same period.



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