From Fortune:

Roc Nation’s co-presidents Shari Bryant and Omar Grant strategically guide a roster of top artists like Rihanna and J.Cole with an emphasis on authenticity.  Their dichotomous roles prioritize marketing and artist development to foster long-term superstars. They seek out raw talent willing to hustle, like success stories Ambré and Maeta, while steering clear of viral moments.

TikTok revolutionized artist presence, offering exclusive features like the new release tool and curated music tab. But Roc Nation’s executives warn that the app’s clutter can make music discovery challenging, leading to mixed results for emerging artists. They stress that consistent quality music, rather than virality, and hard work are the keys to surpassing social media noise and sustaining long-term success.

Shari Bryant and Omar Grant maintain a demanding, around-the-clock work ethic that spans opposite coasts, leading Roc Nation. Bryant’s East Coast routine features an early morning workout, juggling meal prep, and packed schedules often filled with international calls and artist meetings. Meanwhile, Grant’s day revolves around early studio sessions, where he feels most at home contributing to Roc Nation’s artists’ musical direction in the late hours.

Both Bryant and Grant are dedicated to fostering long-term superstar talent at Roc Nation, prioritizing authenticity and hard work over viral moments and social media clutter in shaping the label’s next generation of music superstars. Their unwavering commitment and uniquely personal day-to-day routines help propel their artists to success in an ever-evolving music industry.



Read more: Roc Nation’s co-presidents are building a new era of music icons for Jay-Z’s empire