From Fortune:

More travelers are focusing on getting a good night’s sleep while they travel, leading to a rise in the sleep tourism industry. This market is predicted to grow nearly 8% and over $400 billion between 2023 and 2028. Many hotels are now offering amenities and services to help guests get a healthy dose of rest.

The wellness tourism industry, worth $814 billion, is also seeing a shift toward slow travel, with over 94% of respondents in a recent survey wanting to experience this trend. Hotels are now offering sleep trackers, retreats, and guidance from sleep doctors to cater to this growing demand.

Hotels like Hilton and Park Hyatt New York are expanding their suite of sleep-boosting offerings, with amenities like temperature-adjusting mattresses and essential oil diffusers. Sonesta and Zedwell also offer soundproof rooms and sleep kits. Six Senses, a wellness-focused hotel group, provides sleep meditations and sleep trackers for a curated sleep program.

The growing focus on sleep during travel is shining a light on the lack of formal sleep education and the collective sleep epidemic affecting many people. With one in three adults not getting the recommended amount of sleep, there’s a need to prioritize proper sleep both at home and while traveling.

For travelers, accessing amenities that improve sleep quality can include thick curtains, distraction-free rooms, and resources on wind-down routines like mindfulness guides. The goal for many is to return from their trip feeling rejuvenated and carry what they learned about sleep into their everyday lives.



Read more: The multi-billion dollar sleep tourism industry is booming as more Americans travel to rest in AI-powered beds and suspended cocoons