From Fortune:

TikTok is testing making posts shoppable with automatic object identification to link viewers to similar products on TikTok Shop. Launch of Shop drew mixed reactions – record sales for some, while others criticized counterfeit and knockoff products, ruining user experience. New feature to link products on regular users’ posts in easy, non-hard sell way may offer improvements.



Read more: TikTok tests e-commerce feature to make every post shoppable