From Fortune:

Travel company AtlasGuru now uses AI to form customized travel itineraries and maps. Other travel companies like Expedia and Tripadvisor also use AI to provide itinerary-building products. AI helps in travel advising by acting as an effective assistant, and virtual conversations with Expedia’s virtual aid have reached more than 30 million. AI trends in hospitality predict future booking patterns, personalize offerings, and simplify feedback analysis. These AI applications are successful because they still incorporate a human touch, which builds trust and helps improve business processes in the travel industry.



Read more: Travel companies are using AI to better customize trip itineraries