From Nasdaq:

In the latest episode of Cannabis Insider, Sarah Safari, the founder of Influencer Nexus, the first-ever influencer marketing agency founded by influencers, discusses the complexities of influencer marketing within the cannabis industry.

Safari shared insights into influencer fraud, emphasizing the importance of finding genuine influencers with real engagement and followers. She mentioned that bot-generated followers and engagements contribute to a risk for cannabis brands.

Safari also touched on the evolving social media policies, noting a potential shift towards more open social media environments that could benefit cannabis marketing strategies.

Looking ahead, Safari sees an evolving landscape for influencer marketing in cannabis, with the potential shift in social media policies opening up new avenues for cannabis brands.



Read more: Video: Social Media Platforms Flag Influencers Who Promote Cannabis Products