From Nasdaq:

Peloton (NASDAQ: PTON) shares are up by 9% after announcing their partnership with TikTok to launch a co-branded fitness hub on the social media platform. This move marks Peloton’s first time producing social content for a partner, with over 1 billion active users on TikTok. However, despite recent gains, Peloton stock is still down around 65% from its 52-week high, as the company is dealing with widening losses and contracting subscriber base. Investors should be cautious before investing in Peloton as this new partnership may not move the needle significantly to drive incremental revenue and narrow the company’s losses.



Read more: Why Peloton Stock Popped Today