From Quiver Quantitative:

Netflix has made a bold move into live events by acquiring exclusive broadcasting rights for World Wrestling Entertainment’s Raw for $5 billion. The 10-year deal, starting in January 2025, gives Netflix the sole platform for Raw across several territories. This strategic shift marks Netflix’s jump into live sports programming and positions the streaming giant as a serious contender in this area, disrupting the traditional broadcasting landscape. Following this announcement, TKO Group Holdings, WWE’s parent company, saw a 21% surge in shares. This partnership elevates WWE’s global reach and anchors Netflix as a prime destination for top-tier entertainment content (Ticker symbols: NFLX, TKO).

The deal expects to air events like WrestleMania and Royal Rumble and also secures Netflix global exclusivity for all WWE shows and pay-per-view events outside the U.S. With Raw’s consistent viewership and Netflix’s emerging ad-supported streaming service, this collaboration promises to be a significant asset for both entities. Given Raw’s multi-generational fanbase and year-round schedule, it offers both viewership and ad-revenue potential, particularly for Netflix’s AVOD platform. Expect potential future partnerships with other sports leagues and franchises as Netflix doubles down on live programming (Ticker symbols: NFLX, TKO).



Read more: WWE Raw Finds New Home on Netflix in Groundbreaking $5 Billion Deal