From Nasdaq:

This year’s Super Bowl broke records as the most-watched television show ever, with 123.4 million viewers. The game saw the Kansas City Chiefs win, and was the most-streamed Super Bowl in history. It led to record viewership for Paramount+ and viewers faced technical difficulties initially, but had the option to watch from various platforms.

The halftime show featured Usher and commercials from brands like Oreo and Doritos. The NFL playoffs also saw a rise in viewership. Viewers could watch the game from CBS, Nickelodeon, and Paramount+, and can access highlights on the NFL’s YouTube channel. The game has sparked discussions about the Chiefs’ potential to win a third consecutive title, which has never been achieved in NFL history.



Read more: 123M Viewers Make Super Bowl 2024 Most-Watched TV Event Ever; Paramount+ Revels In Streaming Victory