Adidas will not write off remaining Yeezy inventory

From CNBC:

Adidas announces it won’t write off the majority of its unsold Yeezy inventory, planning to sell the remaining shoes at cost to recoup losses. The company generated an operating profit of 268 million euros in 2023, attributing it to better-than-expected operational business and the decision to sell off the inventory.

CEO Bjørn Gulden stated that consumer, retail, and trade research show that the remaining inventory can be sold at cost in 2024. Last year, Adidas sold about 750 million euros worth of Yeezy merchandise and donated some profits to charitable organizations. It’s unclear if the company will donate any portion of the remaining Yeezy sales this year.



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