Amazon Sued After Adding Ads To Prime Video
From Nasdaq:
A class action lawsuit has been filed against Amazon.com, Inc. (AMZN) in California over the addition of ads to Prime Video, alleging it is unjust and contradicts the previous “ad-free” claim. The lawsuit accuses Amazon of breaching contracts and violating state consumer protection laws.
Amazon Prime subscribers affected by the introduction of ads found that the ad-supported tier no longer offers Dolby Vision HDR or Dolby Atmos surround sound, features originally included in all Amazon Prime memberships.
The lawsuit seeks $5 million in damages and aims to prevent Amazon from engaging in further deceptive practices on behalf of users who subscribed to Prime before December 28, 2023. Allegations in the lawsuit include breach of contract, false advertising, and unfair competition in violation of consumer protection laws in California and Washington.
Most Prime Video viewers’ subscriptions are bundled with Amazon Prime, priced at $14.99 per month or $139 per year for annual payments. A standalone subscription to Prime Video costs $9.99 per month, or $12.99 per month with the additional Dolby Vision HDR or Dolby Atmos surcharge. Ads were introduced to basic Prime Video subscriptions in the United States on January 29.
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