From Nasdaq, Inc.:

Apple has introduced a new Vision Pro headset priced at $3,500 that blends 3D digital content with real-world visuals, potentially revolutionizing TV and computer use. The headset enters a crowded market, but offers unique features such as custom computing chips and difficult-to-manufacture displays.

There has been mixed reception from app developers such as Netflix, YouTube, and Spotify, who have not developed apps for the product’s launch. This could potentially impact the device’s mass audience appeal.

Walt Disney has quietly collaborated with Apple on an app for the Vision Pro’s launch, providing users with unique movie-viewing experiences in 3D, featuring popular films like “Star Wars: The Force Awakens” and “Avatar: The Way of Water.”

The Vision Pro also offers new experiences for live sporting events, theme park rides, and storytelling, representing a revolutionary step forward in how users interact with digital content.

The high price of the Vision Pro may deter consumer purchases, but may present less of a barrier for business purchasers. Analysts believe the potential success of the device as a new computing platform may surpass the immediate consumer demand.



Read more: ANALYSIS-Vision Pro headset is Apple’s next Mac and TV combined