From Nasdaq:

Apple has filed a lawsuit challenging the USPTO’s refusal to grant trademarks for its augmented-reality software tools, Reality Composer and Reality Converter. The phrases were deemed not distinctive enough for protection. ZeroDensity, a visual-effects company, challenged Apple’s applications, claiming potential confusion with its own trademarks.

Apple’s Reality Composer and Reality Converter enable developers to create 3-D augmented-reality content for Apple apps, compatible with the Vision Pro mixed-reality headset. Apple argues that its coined terms are not descriptive but unique identifiers for software tools. The lawsuit in Virginia federal court aims to reverse the USPTO’s decision.

The USPTO tribunal supported ZeroDensity’s argument that Apple’s marks are descriptive, causing potential confusion with their existing ‘Reality’-related trademarks. Apple asserts its marks don’t describe the tools’ functions but are unique terms created by the company. The lawsuit negotiations are ongoing, highlighting a clash over trademark rights in the virtual reality sector.



Read more at Nasdaq: Apple sues to win trademarks for augmented-reality software