From Fortune:

Coca-Cola has added a permanent raspberry and warm spice-flavored soda, Coke Spiced, as well as Happy Tears Zero Sugar to attract Gen Z. Analysts believe rival PepsiCo might soon surpass Coca-Cola in value, but the company’s fourth-quarter earnings are expected to remain solid. The company’s interesting history of quirky and niche product launches is detailed, from the era of Gen X to current products targeted at Gen Z, like the Creations line, which has seen success.



Read more: Coca-Cola’s Gen Z spicy soda and history of bizarre flavors from ‘New Coke’ to ‘OK Soda’