From Fortune:

Online sports betting for the Super Bowl saw a significant increase this year, with many placing bets right before the event. Data from GeoComply shows a 22% increase in verification checks from last year. Throughout Super Bowl weekend, the company saw 8.5 million active accounts, with a 15% increase in new accounts.

Geolocation technology remains a foundation of online betting in the U.S., ensuring that gamblers are located within authorized states for placing online bets. While the Super Bowl saw record-breaking engagement, the game heading to overtime was hard for sportsbooks that bet against it. Factors such as the game going to overtime and player props led to a multimillion-dollar sportsbooks loss.
FanDuel saw 14 million bets totaling $307 million from 2.5 million customers. The 49ers are slightly ahead of the Chiefs for the favorite team for the next Super Bowl season.aversable. GeoComply did not release figures for Super Bowl performance yet.



Read more: How many Americans were gambling online on Super Bowl sports betting