From CNBC:

McDonald’s has outperformed rivals due to higher prices and income customers, but saw a dip in U.S. traffic. Analysts expect U.S. same-store sales growth of just 4.4%, down from 8.1% in Q3. To combat traffic decline, McDonald’s launched its “Best Burger” initiative, enhancing flavor with small tweaks to the cooking process and ingredients.

McDonald’s goal is to stay true to their classic taste while enhancing the quality and flavor of their core burgers. By implementing small changes to the cooking and assembly processes, the fast-food chain hopes to create a noticeably more flavorful product. McDonald’s has already rolled out the improved burgers at all locations nationwide, and plans to introduce it in 70 markets by the end of 2023.

Some international markets that have implemented “Best Burger” have outperformed others, showing early promise for the upgraded items. Analysts have mixed opinions on whether this initiative will drive significant growth, but some early signs suggest that it has encouraged customers to try the improved products. Despite doubts from some analysts, “Best Burger” appears to be driving traffic and increasing sales for McDonald’s.



Read more: McDonald’s launches ‘Best Burger’ ahead of earnings report