Molson Coors gains market share as consumers shift away from Bud Light

From CNBC:

Molson Coors expects to maintain its market share gains, with net sales growing 9.3% due to consumers migrating away from AB InBev’s Bud Light products after boycotts began last April. The company reported a profit of $103.3 million, compared with a loss of $590.5 million last year, and increased marketing spend by over $50 million.

CEO Gavin Hattersley is confident in the company’s strategy to maintain its leadership in the beer category, with a focus on retaining existing drinkers and attracting new ones. Some analysts doubt the sustainability of Molson’s gains from the Bud Light boycotts, but others, like TD Cowen analyst Robert Moskow, believe the company will hold on to the majority of the share they picked up.



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