From CNBC:

Paramount surprises film industry by sending low- to mid-budget movies to theaters first, and finding success. “Smile,” a horror film, generated $200 million at global box office. “Mean Girls” also did well, with $83 million since its theater release. Other studios may adopt similar strategies to maximize profits. Box-office analysts say low- to mid-budget films are essential for health of the box office, and improved theater attendance. Despite streaming convenience, audiences are increasingly interested in premium theater experiences. Small-budget films like “Anyone But You,” “The Beekeeper,” and “Mean Girls” are contributing to box-office haul. Studios should recognize the benefits of releasing more such films in the current movie marketplace environment.



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